It Is Not Your Fault You Feel Addicted To Processed Foods

NY Times writer Michael Moss spent several years studying the food industry as obesity rates have soared in the past decade. He went behind the curtain to understand what was happening within the food industry, looking at what had changed to find possible causes for the sudden upswing in obesity in the last 15 years. What he discovered about common items from spaghetti sauce to yogurt to pre-packaged convenience lunches made it clear that the battle with overeating,, food addiction and obesity involved more than just an individual’s willpower and behavior.

The majority of everyday processed food is laced with ingredients that have been proven to be as addictive as heroin or cocaine.

Written in an easy-to-read style, the article linked below explains the studies and research behind what i discovered for myself in my journey to overcome binge eating. The more I started to dig in to understand and overcome my addictions to food and binge eating, the more I realized that not only was I dealing with an issue inside myself but something much larger outside…the entire food industry.

If you feel frustrated or overwhelmed by your tendency to overeat or binge, I can promise you that you can transform your relationship with food. It takes understanding how your brain works, your psychology and motivation, and the conscious selection of foods that authentically nourish you.

The best part is that the process doesn’t have to be laborious and grueling like a restrictive diet, nor does it have to involve a lot of woo-woo deep emotional analyzing of your childhood wounds, etc. With useful information about your brain, your motivation and the foods you’re overeating, you can feel in control again…and drive yourself into a new relationship with food and your body that empowers you.

Here’s what Michael Moss says about the food industry:

“The public and the food companies have known for decades now — or at the very least since this meeting — that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive. I talked to more than 300 people in or formerly employed by the processed-food industry, from scientists to marketers to C.E.O.’s. Some were willing whistle-blowers, while others spoke reluctantly when presented with some of the thousands of pages of secret memos that I obtained from inside the food industry’s operations.

…[There’s a] contradiction known as “sensory-specific satiety.” In lay terms, it is the tendency for big, distinct flavors to overwhelm the brain, which responds by depressing your desire to have more. Sensory-specific satiety also became a guiding principle for the processed-food industry. The biggest hits — be they Coca-Cola or Doritos — owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating…”

To read the full article with his studies and results, check it out here:

http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html?pagewanted=5

If you want to learn how to break through your habit of overeating or binge eating, my Binge Eating Breakthrough ebook is for you. You'll learn powerful tools and distinctions to be able to understand and overcome your urges to eat more than you want. You'll also learn step-by-step strategies for managing your cravings and feeling control with food. If you want to check things out first, sign up for my free Binge Eating Breakthrough video course in the right sidebar.

Share this post:

 

Facebooktwittergoogle_pluspinterestmailby feather

 


Follow Binge Eating Breakthrough:

Facebooktwittergoogle_plusyoutubeby feather